SEO Website Design

Design your website for Top Search Engine Rankings!

Typically the design of your company website is among the most significant facets of your organization. When you have a poorly designed website then it's very likely that you will leave several thousand dollars on the table.

A beautifully crafted and constructed website is not really much good without built-in SEO (Search Engine Optimization) fundamentals. Is your website missing search engine optimization? If so, it's time to discover ways to effectively design your website.

Designing your website for the search engines will be the initial step in getting your website listed and acheiving high results in search engine rankings. In this article I want to describe one of the secrets that most SEO website design companies use. What is this particular big secret? Silo website layout.

What exactly is "Silo Structure" and Why Should you be Using it for Your Website Design?

In a nutshell, it has to do with website layout design and internal linking strategy. Silo structuring encourages the idea of constructing your website with extremely optimized small blocks of content material grouped within the traditional website categories, known as silos. All these categories are going to be treated like individual websites, put simply maintaining thorough on page and off page optimization campaigns. The final product will be one sound, expert website, sustained by it's optimized individual categories which requires a nominal number of backlines in order to rank high in Search Engine Results Pages (SERPs). Silo constructing your website allows you to dominate your market by methodically becoming the major marketer in all obscure plus much more prominent niche categories that make up your overall market.

How to apply the concept of Silo Structuring

Basically, Silo Structure Method comes down to:

1. Creating laser focused category pages;
2. Isolating each category with subpages included; this is precisely what makes a silo website a silo;
3. Building internal hyperlinks in between article content webpages belonging to the same category;
4. Performing back linking campaigns for each silo.

By implementing these four points, you create a more SEO favorable website design. Exactly what this means is making it effortless for Google to crawl, categorize and finally compare it, by means of its content, to expert websites in your market.

Important Silo Structure Side notes:

•  Designate your main money keywords and phrases as titles for each category and long tailed keywords and phrases as your article titles.
  
  
•  The goal is to build authority for each category; again, only interlink articles pages from within the same Silo.
  
  
•  Should you continue to want to hyperlink to additional categories, make it with their landing web page (navigation links and no deep links); this benefits you mainly because landing pages contain money keywords and phrases and by linking to them helps build their Page rank.
  
  
•  Take note that every optimized category will contribute to the overall website’s ranking in SERP’s. Factors that heightens Silo efficiency: quantity and quality of back links and relevant and high quality article content.

Summary 

Once indented listings begin to appear whenever you perform a search in Google for your website, Silo Structure is being validated as a SEO Technique and you know your website design is what the search engines want. What’s an indented listing? Those “category” type of listings assigned to a number of authority websites, just below the linkable title and meta description (in SERP).

Watch this video for more information on SEO Website Design!