How to Set up and Run a Successful Adwords Campaign

Who should use Adwords?

Google Adwords is one of the most effective ways to market a product or service on the Internet. Who should use Adwords? Anybody that has a product or service they want to sell on the Internet. You can set up an Adwords campaign within a few minutes and be making money within days.

What the heck is Adwords?

Adwords is a keyword based Pay Per Click advertising program. This allows you to advertise products or services to the general public through ads that show up on websites and in search results from Google that offer similar or related content to what you’re offering. Advertisers are charged only when someone clicks on their ads thereby the term Pay Per Click. Yahoo Ads and Microsoft Ads are also PPC programs but I recommend starting with Google Adwords until you learn what you are doing.

You can save some money when starting out if your webhost offers coupons for Adwords. If your hosting company does not offer a promotion, you can often buy promotional codes at a deep discount at ebay. These codes, sometimes with up to $250 dollars in free clicks, are available for $5 to $10.

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Before Setting up Your First Adwords Campaign

Read Google's Adwords guidelines before you even set up an account so you are familiar with what is allowed and not allowed.

Decide what you are going to sell and who you are going to sell it to. Decide what makes you stand out from your competitors. Focus on your most relevant keywords and long tailed keyword terms. Long tailed keywords are phrases instead of just one keyword. For example, if you have a dog website instead of advertising under the keyword "dog" come up with phrases such as "dog training for chows", you will get a much better return for your money. Target your search terms and insure that they are relevant to the content on your website, they will convert better than words or phrases that are not as appropriate for your offer.

Optimize your landing pages for the keywords you are targeting. This is probably the biggest mistake people make when using Google advertising. If the content on your landing pages isn't relevant to the keywords and phrases your using it will become very expensive very quickly for you. Traffic Travis is an excellent FREE tool to use for Search Engine Optimization.
Perform keyword research. Try to think of the main keywords or phrases that people would enter into a search engine that are related to your product. You can use the keyword research tools listed below to research how many times each keyword or phrase has been searched on in the last month. Also research alternative or similar keywords. Save the keyword's and phrases you have researched in notepad for use in your campaign.

Google Adwords Keyword Tool
WordTracker Keyword Tool

Follow Google's guidelines and write your ad copy in notepad. Write several versions of your ad so you can split test them in your campaign. After a month or so you can pause or re-write the under performing ad and continue split testing until you have the best performing ad running 100% of the time. Optimizing your ads for click-through rate, will help you achieve higher placement at a lower cost.

Split-test from top to bottom.

1. Headline
2. Description Line 1
3. Description Line 2
4. Display URL

You might consider creating customized landing pages for specific keywords. Certain types of pages will convert better for some terms than for others.

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Setting Up Your Campaign

Go to Google Adwords website to create an account.

After getting your account set up log in and go to Create Campaign. When setting up a new campaign you can decide how much you are willing to pay per click and per day. You can choose a maximum cost-per-click (CPC) from $0.05 - $50. If you set your daily budget for $50 per day at .10 cents per click, you will get a maximum of 500 clicks per day. Once you have reached your limit for that day, Google will automatically suspend running your ad until the next day.

When creating a new AdWords campaign, consider bidding higher than you normally would for some important terms. This is an approach unique to Google because it rewards a higher click-through ratio (CTR). Your CTR will be higher if your ads appear higher in the search results.

If a desired keyword is too expensive, try to break it down and go after phrases that are more specific. Identify words and phrases that may not receive as much traffic but can be purchased at a lower price.

Click Here to Read My Review of Beating Adwords.

Summary

If you want more in depth information about Adwords get the ebook "Beating Adwords", I highly recommend that anyone thinking about launching a pay per click campaign read it.

If you follow these guidelines for creating your AdWords campaign, you can quickly attract thousands of visitors to your web site or affiliate program and generate instant sales.

Many businesses have been launched using pay per click. Others have grown and flourished as a result of these campaigns. Just make sure that you know what you are doing before you start.

It can be truly amazing to see hundreds of dollars come into your inbox as a result of a few dollars spent on ads. But, if you don’t watch your campaigns closely, you could end up losing more than you make.

Subscribe Today to our newsletter and receive "Google Adwords Made Easy"

Get this $75 dollar ebook absolutely FREE!

Join our newsletter today and learn all the tips and tricks to run a successful Adwords Campaign!

Be assured we will not share your information with anybody else!

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